Thrillist Gets a Platform for Growth with NetSuite Implementation by MIG & Co.





New York, N.Y.



Applications Replaced:





MIG & Co.


New York, N.Y.

"NetSuite is very customisable and the ease of use saves us a lot of time and about two full-time people in finance with help of MIG & CO on implementation." Thrillist

Customer Success

  • Fast-growing media and ecommerce company avoids the expense of two full-time personnel in finance using NetSuite compared to an on-premise software alternative.
  • Implementation by NetSuite Solution Provider partner MIG & Co. accelerated time to value and helped Thrillist take better advantage of NetSuite capabilities.
  • Thrillist revenue has increased 50% in the year since NetSuite went live in July 2012.
  • NetSuite Financial Planning used for budgeting and forecasting based on financials consolidated across multiple business units.
  • Real-time visibility into financial and sales data eliminates reporting delays and guesswork with previous QuickBooks system, supporting data-driven decision-making.
  • Future implementation phase will deploy NetSuite Advanced Inventory to replace an on-premise homegrown legacy application to manage stock in Brooklyn warehouse.
  • Ecommerce sales of gadgets, gear, apparel and more through JackThreads ( subsidiary reconciled in NetSuite back-end.
  • NetSuite helps streamline invoicing to advertisers for ad content on Thrillist and JackThreads websites and two million daily emails to followers.
  • Sales and finance teams use NetSuite for timely visibility into sales pipeline and revenue opportunities.


  • QuickBooks lacked scalability for fast-growing Thrillist as it expanded to new markets, advertisers and audiences, typically men ages 18–35.
  • On-premised system hindered visibility and efficiency for personnel at Thrillist headquarters in Manhattan, warehouse in Brooklyn and customer service in Ohio.


  • MIG & Co. selected for NetSuite design, data migration and training as a NetSuite integrator and reseller serving organisations in the metropolitan New York area.
  • MIG's iterative process and collaboration with NetSuite Professional Services effective in identifying needs and aligning technology to meet strategic goals.
  • SuiteApp from NetSuite SuiteCloud Developer Network Partner Concur streamlines time and expense reporting.

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