Digital Agency Raccoon Finds New Insights Into Project Profitability

Founded in 2013 by two former Google employees, Raccoon is a leading digital marketing agency in Brazil. The mission of the São Carlos agency is to deliver exceptional results for its client businesses. By applying in-depth data analysis to web and social media campaigns, the agency provides real-time insights delivered via custom dashboards. Customers regularly see a 40% improvement in the performance of their campaigns.


COMPANY

Raccoon Digital Marketing

LOCATION

São Carlos, SP, Brazil

INDUSTRY

Digital Marketing Performance

EMPLOYEES

800

SYSTEMS REPLACED

Conta Azul, Superlogica

NETSUITE PRODUCTS IMPLEMENTED

NetSuite Advanced Financials
NetSuite Project Management

IMPLEMENTATION PARTNER

CP Business

LOCATION

São Paulo, Brazil

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“Three years ago, we were a small company. Today we are a much more robust organisation, and our team productivity analysis no longer evaluates each employee individually but managers and teams.” Alexandre Naressi, Financial Coordinator, Raccoon Digital Marketing

Integration of Financial and Operational Data to Deliver Better Insights

One of Latin America’s best agencies
As part of a select group of digital agencies that have earned the Google Partner label, Raccoon stands out in the market, winning more customers. Its clients include more than 120 major national and global brands such as Natura, C&A, Nubank, Fast Shop and Leroy Merlin. In 2018, it was recognised by ABComm for the first time as the best digital marketing company in Latin America. Since then, the company has tripled in size with 600 employees.
Growing pains
With business booming, Raccoon understood that it needed better tools to manage its growth. The agency’s leadership wanted to simplify processes and get an overview of resource use, costs and profitability per client. It sought a unified system that would let the finance team add value and improve productivity across the organisation. It also sought a flexible, customisable and easy-to-use system to meet the demands of its increasingly decentralised staff.
Customisation as a deciding factor
To achieve the desired efficient control over its growing and diverse business, Raccoon selected NetSuite as its system for financial management, timekeeping and project management. With NetSuite’s advanced customisation features, the company's complex billing process is now simplified and automated. In addition, timesheet management has also been customised to include different limits on work hours, creation of a time bank and improved insight into work period balances. Thanks to the productivity gains brought by NetSuite, the agency grew from 200 to 600 employees without increasing its financial team.
The more automation, the better
Raccoon plans to continue improving its management processes by implementing NetSuite automation. Through customisation and integration with other systems, the agency believes it is possible to build a solution that can evolve to meet any need.

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