Fulton & Roark is a men’s grooming products company built to provide products that consider the details of modern life. Co-founders Kevin Keller and Allen Shafer were inspired to start the company after witnessing a surge in demand for men’s personal care products in the past ten years. The company sells a range of thoughtfully creative products with features like shatterproof packaging, wax-based fragrances and carry-on size containers to consumers and retail outlets.
Fulton & Roark
Health & Beauty, Retail, Wholesale/Distribution
NetSuite Professional Services
“With NetSuite, we can more confidently approach large accounts. We have better visibility into our own margins and inventory, which is enabling our ecommerce business to take off.” Allen Shafer, Co-founder, Fulton & Roark