The Franklin Mint Improves Order Efficiency by 25% with NetSuite

The Franklin Mint


The Franklin Mint


Exton, PA



Applications Replaced

Dydacomp Mail Order Manager, Searer Business Technology


NetSuite OMX

"Since switching to OMX, customers are getting goods faster, and it takes us less time to make that happen." The Franklin Mint

Customer Success

  • The Franklin Mint has improved order management efficiency by 25 percent with NetSuite's OMX order management solution.
  • OMX supplies scalability and automation for The Franklin Mint to efficiently process up to 500 daily orders for commemorative coins, die-cast models, dolls, games and other collectibles.
  • The cloud-based order management solution easily supports multi-channel B2C and B2B sales via online, phone and wholesale orders from collectibles shops and other retailers.
  • Robust continuity and retention capabilities have helped The Franklin Mint drive recurring sales through several subscription-based continuity programmes, including a Presidential Dollars offering with 80,000 customers.
  • The Franklin Mint automates workflow across its continuity programmes with customer-centric acquisition, cultivation and retention marketing, and payment automation.
  • Pre-built integration between OMX and The Franklin Mint's Magento-based ecommerce storefront efficiently captures orders for processing by third-party logistics partner.
  • Single repository of order, financial and inventory data provides seamless, real-time business insight.


  • Dydacomp Mail Order Manager could not handle The Franklin Mint's increasing volumes of ecommerce orders.
  • Manual order management processes hindered productivity, introduced needless processing costs and slowed customer fulfilment.


  • After evaluating competing systems, The Franklin Mint selected OMX as best suited to meet its growing volume of ecommerce orders.
  • Breadth of functionality and integration capacity offered scalability across a multi-channel environment of B2C and B2B web sales, phone orders and wholesale sales.
  • NetSuite's May 2013 acquisition of OrderMotion was welcomed at The Franklin Mint as strengthening both solutions, which are "the backbone of the business."

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