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Opening an online store can be an exciting opportunity. Who knows where it will take your business? Reaching new customers and entering international markets are all within reach with the right approach.
But most companies only consider the front end, customer-facing side of an online store. Plenty of focus and energy goes into the creation of a product catalogue with great imagery and video, product descriptions and reviews, and other helpful information. Site search, faceted navigation and social media elements are also common on today's ecommerce sites. Then, to capture the sale, the site would have a shopping cart and a checkout process.
Most ecommerce software that powers these sites stops there. Then it's up to you to figure out what else you need to extend and enhance the functionality of your site with other, compatible solutions. Your ecommerce platform should instead offer much more to support a successful online business.
Meet customer expectations to buy, fulfill and return anywhere while maximising profitability.
Provide consistent and personalised cross-channel experiences, targeted marketing and superior customer service with a single view of all customer interactions and transactions across all touchpoints and channels.
Continue customer engagement post sales with robust, online, customer self-service capabilities for common queries:
An ecommerce platform must evolve and expand with your company. Adding a new ecommerce system for every new brand or country you want to launch is not the answer. Make sure your ecommerce software can support:
Cloud vs on-premise software is a choice that dictates capital and operating budgets and determines a company's ability to grow, and respond to market opportunities. With your ecommerce software hosted in the cloud, you can bypass steep, internal IT investments and focus on satisfying customers and growing your business.
If your ecommerce solution only provides a catalogue and purchase functionality, and relies on integrations with multiple solutions to support the business, it's time to consider a unified ecommerce platform that natively unifies your ecommerce site with your back end business systems—order and inventory management, CRM, marketing and financials. Only with a unified commerce solution can you deliver a complete customer experience and streamline your operations. To learn more about SuiteCommerce and deploying a unified, cloud-based ecommerce platform, visit suitecommerce.com.
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