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Succeeding at B2B commerce takes more than an attractive website. Companies need to create sites that engage business customers, maximise their buying efforts and save them time. A B2B ecommerce platform should not only provide an online web store, but also deliver to your customers password-protected, self-service capabilities to manage all aspects of their business relationship. Three key areas of a supplier's relationship with their buyers that you should make sure your B2B ecommerce platform supports are purchasing, billing and support.
Moving your business online can streamline the purchasing process but your customers still expect the same pricing and discounts they've traditionally received when doing business direct with their sales reps. And unlike consumer purchasing, B2B buyers are purchasing in bulk and repeatedly reorder the same items. Make sure your B2B ecommerce platform provides:
You can automate and expedite your billing process by giving your customers the ability to review and manage payments online. Providing these self-service capabilities, not only saves time and resources for your company, but also empowers your buyers by allowing them to manage their account anytime, anywhere. Providing these online capabilities on your B2B ecommerce platform will show your customers you value their time:
Offer solutions for self-service support to your customers, while empowering your team to meet customer needs with detailed case management, efficient returns and tracking for field services. These features on your B2B ecommerce platform will provide efficient support that will help grow customer satisfaction:
If you launched a website to support your B2B customers years ago, you must move beyond first and second-generation technology and innovate the buying experience to support your customers' rapidly changing expectations. Many organisations have found a unified, cloud-based ecommerce platform can provide the agility and flexibility needed to keep pace with business. Learn more about NetSuite's cloud-based B2B ecommerce platform and how it delivers online capabilities to support all aspects of your business relationship that you have with your customers.
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