Founded in 2009 by two sisters, the modern-bohemian fashion brand Spell & The Gypsy Collective has grown rapidly from humble beginnings in the idyllic Australian beach town of Byron Bay. As sales rose across its ecommerce site, brick-and-mortar boutique and wholesale channel, the designer and retailer needed to upgrade from siloed applications that were holding the business back.
Spell & The Gypsy Collective
Byron Bay, NSW, Australia
2 (Australia and US)
Xero (partially), Unleashed
“We’ve grown 121 percent in the past two years. We wouldn’t have been able to achieve that growth without NetSuite.” Sami Gilroy, Online Sales Manager, Spell & The Gypsy Collective
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