Positive Coaching Alliance Gains a Winning Edge with NetSuite.org

Positive Coaching Alliance


Positive Coaching Alliance


Mountain View, Calif.


Nonprofit (providing youth and high school athletes a positive, character-building youth sports experience)

Applications Replaced

Intuit QuickBooks, Excel, custom-built webstore



"NetSuite gives us a lot more transparency into our information. There's no way we could do as much or be as successful in reaching youth with our previous system." Positive Coaching Alliance

Customer Success

  • NetSuite provides efficiency that enables Positive Coaching Alliance to better focus on its mission of developing "Better Athletes, Better People" through partnerships with 1,700+ schools and youth organisations.
  • SuiteCommerce web storefront accepts charitable donations and drives sales of coaching and training services delivered by more than 100 trainers in the U.S..
  • Up to 100 data transactions a day that used to take up to three hours to manually process are now fully automated through NetSuite.
  • Dual donation and service sales revenue streams update automatically in NetSuite Financials, eliminating time-consuming manual work.
  • Positive Coaching can offer NetSuite access to all employees for self-service, whereas in the past only the senior accountant could access QuickBooks.
  • NetSuite provides management and real-time visibility for Bay Area headquarters and nine regional offices across the U.S., with more offices to open soon.
  • Positive Coaching Alliance has realised steady double-digit revenue growth since going live on NetSuite in 2009.


  • Manual processes involving QuickBooks, Excel and a custom-built website hurt efficiency and diverted valuable resources from core mission.
  • Positive Coaching Alliance suffered delays in visibility into revenue stream and expenses, making it difficult to forecast and adapt.
  • Founded in 1998, Positive Coaching Alliance needed a modern cloud solution to enable greater agility and mobility with anywhere, anytime access.


  • NetSuite.org programme made available discounted version of NetSuite and SuiteCommerce to the non-profit as a single integrated system for key business processes.
  • Positive Coaching Alliance is taking advantage of NetSuite.org SuiteVolunteers program, with two NetSuite volunteers implementing custom scripts to support income allocations.
  • NetSuite selected after comparisons against Microsoft Dynamics GP (Great Plains), Financial Edge and Sage to replace on-premise QuickBooks system.

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