Genexa

Manufacturer Genexa Uses ERP to Bring Clean Medicine to 45,000 Retail Locations Worldwide

When two dads wanted healthier medicines for their kids, they created Genexa, the world’s first clean medicine brand. The company reimagined over-the-counter medicine by keeping all the necessary, active ingredients and eliminating artificial inactive ones like artificial dyes and wax coatings. Genexa offers medicines for cold, flu, sleep and digestive issues at major retailers worldwide that are free of common allergens, artificial flavors and artificial preservatives. Genexa is a B Corp committed to bringing quality medicine to families worldwide.


Company

Genexa

Location

Atlanta, Georgia

Industry

Health & Beauty

EMPLOYEES

Under 25

NUMBER OF COUNTRIES

6

SYSTEMS REPLACED

QuickBooks Enterprise
QuickBooks Online
Salesforce.com

OTHER SOLUTION CONSIDERED

Microsoft Dynamics

NetSuite Products Implemented

ERP
Planning and Budgeting

IMPLEMENTATION PARTNER

Paapri Cloud Technologies

Location

Los Angeles, Calif.


“NetSuite is not just a platform. It’s a nucleus for growth that can help scale your company.” David Johnson, CEO, Genexa

Immediate Success Sparks Operational Challenges

Genexa

Genexa sees early traction

Genexa spent years on R&D to create the first clean medicine brand. High-quality products and strong consumer demand helped the company move from 10 local retailers to 45,000 stores worldwide in just three years. Today, Genexa’s medications are available across the world at leading retailers like GNC, Whole Foods, CVS, Target and Walmart.

Genexa

Ailing under disconnected systems

Genexa struggled to grow efficiently while using multiple, disconnected systems for distribution, sales and customer service, as well as the limited accounting functions of QuickBooks. The founders wanted a scalable, unified system that could conquer the financial and inventory-related challenges of high-volume, cross-border retail partnerships and keep all critical business information in one place.

Genexa

ERP is the medicine

After moving to NetSuite ERP, Genexa connected its ecommerce storefronts and international retailers with 3PL partners. Leadership can now view more detailed sales data and track inventory by retailer or lot. As a manufacturer, Genexa also uses the system to process multi-currency transactions, develop more accurate, sophisticated demand plans and track seasonal product trends.

Genexa

The revolution continues

Genexa aims to remain a driving force behind “the clean medicine revolution” and create leading medications across the adult and pediatric categories. The company wants to convince 50% of the industry to go clean in the next 3-5 years by raising awareness of the benefits of clean medicine and thus generating more demand.

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