Delicious Food’s Appetite for Growth in Saudi Restaurant Business

The opening up of tourism and easing of strict rules governing the Kingdom of Saudi Arabia—such as a law restricting music from being played in public places and separate dining areas for men, women and families—is having a very positive impact for food and hospitality businesses like Delicious Food, which is planning new high-end restaurants and cafés across the country.


COMPANY

Delicious Food

LOCATION

Riyadh, Kingdom of Saudi Arabia (KSA)

INDUSTRY

Food and Hospitality

EMPLOYEES

140

NUMBER OF SUBSIDIARIES

2 (Delicious Food and Triggers)

OTHER SOLUTION CONSIDERED

SAP Business One

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

Trustangle Ltd.

LOCATION

Kingdom of Saudi Arabia (KSA)

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“We pride ourselves on top quality service and food. What we like about NetSuite is its simplicity and ease-of-use, meaning we can concentrate on our customers and expanding the business.” Ihsan Dalati, General Manager, Delicious Food

Fine Dining

Savouring success
The company has opened the first branch in Saudi Arabia of one of the most popular restaurants in the Middle East. Delicious Food controls the franchise licence for expanding the Em Sherif restaurant chain across Saudi Arabia, with five in total planned. The new 370-seat restaurant is proving to be hugely popular, serving over 750 guests each weekday and over a thousand on weekends.
Just-in-time fresh
To satisfy the local appetite for quality Lebanese fair, over three thousand kilos of beef and salad and two-and-a-half tonnes of chicken each month are delivered fresh to order—the current restaurant has very little storage space and relies on NetSuite to automatically invoice the food it requires, firing off invoices around 35 times a day .
Managing meals and restaurant openings
Thanks to integration to its point-of-sale system (by local partner Trustangle), the business can stay on top of its inventory requirements and make the best use of stock. User-friendly reports and financial projections are also helping the company plan where to expand and open new restaurants in the future.
New horizons
For a company that’s only three years old and operating in a region and industry that shows enormous potential for growth, Delicious Food was encouraged to adopt NetSuite OneWorld by a social media company it acquired—largely because of its very positive experiences implementing and using the cloud-based ERP solution. Next, as the business continues to expand, it hopes to look further into the budgeting and forecasting capabilities of the technology.

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