BRLO Craft Beer

BRLO Craft Beer Quenches Germany’s Thirst with a Carefully-Brewed Inventory System

Germany is known for its love of beer. In 2019, 76 million hectolitres of the drink were sold in the country, which boasts the third-highest level of beer consumption in Europe. For BRLO Craft Beer, which a group of university friends founded in Berlin, the market opportunity is huge. Competition is stiff, with 1,500 different breweries and some of the largest brands in the world competing for attention. BRLO is standing out from the crowd and growing its business with an integrated system for accounting and managing production—and great beer.

“The cross-departmental cooperation is a big advantage for us because we are working on the same system. From purchasing to production to logistics, sales and finance, quality control, CRM—it’s all on the same system now. That’s good for us.” Aron Ferguson, Sales & Operations Manager, BRLO Craft Beer