NetSuite Helps Manufacturer Cut Time Required to Take Orders by 66%

<Advantage Sign Supply


Advantage Sign Supply


Grand Rapids, MI



Applications Replaced

Counterpoint (ERP), Real World (Accounting), Microsoft Dynamics GP (for AP/GL, bill pay), in-house CRM

"NetSuite has simplified our company's operations, given us great efficiency, power, and flexibility, helped us do business on the Web, and has helped unify our customer touchpoints by linking CRM with ERP and Ecommerce. In IT, NetSuite changed our role. We're not traditional IT anymore—we now spend our time adding value rather than answering requests." Advantage Sign Supply

Customer Success

  • Order processing time cut by 66%.
  • Decreased monthly inventory on hand by more than 15% ($500,000+ in inventory).
  • Electronic invoicing saves $1,000 per month over costs of paper mailings.
  • New website channel attracts 50+ customers per month, accounting for 11% of revenues.
  • Cut time required to update pricing from 2 hours to 10 minutes for 500+ items.


  • Replaced Counterpoint and in-house software with NetSuite ERP, CRM, and Ecommerce.
  • NetSuite Advanced Shipping integrates order management with warehouse software to automate picking, packing, and shipping.
  • Used NetSuite partner SPS Commerce for outsourced EDI.


  • Chose NetSuite for ERP, CRM, ecommerce after working with disparate systems in previous companies.
  • Managing multiple websites that highlight its separate product brands.
  • Role-based dashboards manage everything from CRM and Ecommerce to stock control and accounting.

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